The Photographs Tell Part of the Story. Here's the Rest.
I am...
Jeramie Lu
I'm a photographer, husband, father of four, educator, creator, and someone who genuinely enjoys getting to know people. I believe every person has a story worth preserving, and every photograph should capture more than what someone looked like. It should capture who they were, how they felt, and the people they shared that moment with.
I've called Sparks, Nevada home my entire life, and for more than 18 years I've had the privilege of photographing weddings, families, businesses, brands, and events throughout Reno, Lake Tahoe, and destinations around the world.
Photography has allowed me to meet thousands of incredible people, and every one of them has reinforced something I believe deeply:
The experience matters just as much as the image.
It's Always Been About People
Before photography became my career, I was a massage therapist.
Every day I worked with people from every walk of life. I listened to their stories, celebrated their successes, and helped them through difficult seasons. Those conversations taught me something I still carry into every session today:
People don't need another photographer telling them how to smile.
They need someone who helps them relax enough to be themselves.
That's where authentic expressions come from. That's where genuine emotion comes from. And that's where the photographs people treasure for decades are created.


Taking the Leap
Leaving my first career to pursue photography full-time was one of the biggest decisions I've ever made.
It was also one of the best.
What started as a passion quickly became a lifelong calling. Over the years I've photographed more than a thousand weddings, hundreds of families each year, commercial campaigns for businesses of every size, community events, and personal milestones that can never be recreated.
Every assignment is different, but my goal never changes:
Create remarkable photographs while making the entire process enjoyable, relaxed, and memorable.
Community Over Competition
Photography has given me far more than a career.
In 2013 I opened Hatch, a membership-based photography studio created to bring photographers together rather than compete against one another. Built around the belief of #CommunityOverCompetition, Hatch became a place where photographers could learn, grow, collaborate, and support one another.
I've also had the opportunity to mentor photographers from around the world, sharing what I've learned while continuing to learn from others myself.
There is always room to improve, always another story to tell, and always another opportunity to serve people well.


What You Can Expect
Whether you're trusting me with your wedding day, your growing family, your business, or an important milestone, my promise is simple.
I'll show up prepared.
I'll communicate clearly.
I'll respect your time.
I'll help you feel comfortable.
And I'll create photographs that feel as genuine years from now as they did the moment they were taken.
When your gallery is delivered, I don't want you to remember only the photographs.
I want you to remember enjoying every step of creating them.
Because long after the day is over, that's what lasts.
And that's why the experience matters just as much as the image!
- Jeramie Lu Photography has been voted BEST OF RENO every year since 2010! -

Wait... You have Questions? I have Answers!



